Marketers Academy

Three days of targeted tuition for young marketers and brand managers, exploring the importance of creativity for brands today and relationship between creativity and effectiveness.

25 - 27 September 2019

The Marketers Academy offers young marketers and brand managers essential preparation for a successful future in the communications industry.

Alongside exclusive in-class presentations from industry leaders, participants have access to relevant seminars from the main Festival programme and exhibitions of the region's most innovative and creative work.

The academy takes place during Spikes Asia and concludes with a graduation ceremony celebrating participants' achievements.

For any enquries about the Academy, please contact Ryhn Lee at

Who is it for?

Young marketers and brand managers will be given essential preparation for a successful future in the communications industry.

The academy is especially tailored for: Young Advertising Managers, Brand Managers, Business Development Managers Communications Managers, Marketing Managers, Media Managers and Sales Managers.

How does it work?

Combining seminar sessions with unique insights from industry leaders and exhibitions of the region's best creative work, this tailor-made academy gives up-and-coming marketers a bite-sized but in-depth industry education.

Great content and great speakers. Keep bringing industry leaders to inspire and guide the next generation! 

David Vo
eBay, Australia

What the Academy explored in 2018

Here's a taste of the topics the Marketers Academy explored in 2018. The 2019 Academy topics will be announced soon.

Exclusive presentations

Focused on essential topics for marketers from industry leaders

Insights from creatives

Hailing from the communications industry and beyond

Curated seminars

Access to the main Spikes Asia programme

Exhibition of work

Access to exhibitions of the region’s most innovative work

Academy tutor

Spikes Asia

Khoo Kar Khoon

Khoo Kar Khoon is the Chairman of Gigagigs – a crowd sourcing marketing solutions startup in Malaysia/SEA/Greater China. With his many good years of experience in media, Khoo has also been appointed as the Independent Board of Director of Media Chinese International Limited, a public listed company in both Malaysia and HK Stock Exchange. Khoo has also recently sat on the Board of Ydigital Asia – a hybrid business consulting and digital agency in the region.Khoo is the former Communication Director of Nestle Malaysia, where he had instrumented many communication campaigns for more than fifteen key popular household brands in Malaysia including MILO, MAGGI, NESCAFE and KITKAT. Khoo joined Nestle in 2000 and rose from Media Manager to Communication Director, a role he held since 2009. Prior to joining the FMCG giant, Khoo was a key founding member of Zenith Media and he was also an accountant in Coopers & Lybrand - an international accounting firm before joining Zenith.Actively involved in growing the industry, Khoo is currently the Advisor and the Past President of Malaysia Advertisers Association, Executive Board Members of Asian Federation Of Advertisers and Member of the Board Of Advisor of UUM (University Utara Malaysia).Khoo has also been ranked top 10 in Asia’s Most Popular Person in Digital Advertising.

An eye-opening experience. The level of learning, content and networking has been  something I would never be able to attain back home. 

Badi Lattif
Social Media Officer, Royal Brunei Airlines, Brunei

More training opportunities at Spikes Asia 2019

The Spikes Asia academy curriculum is essential learning for anyone wanting to accelerate their career.